Principle 7 – Go the extra mile for your customer

You’ve heard the expression; “It’s the little things that matter”?  Going the extra mile is often simply doing the little things, and occasionally pulling out the stops to service your customer.  Here are some examples of little things that are easy to do: Rather than give your customer another number to call – do a […]

Principle 8 – Ensure your customers satisfaction

Listen to your customer, treat them with the utmost respect, don’t lose your patience with a customer, and go the extra mile – what more do you need to do to ensure your customer’s satisfaction? Different businesses may well have a different approach.  A restaurant needs to check often enough with the customer to ensure […]

Principle 9 – Ensure your customer’s experience is easy for them

Most fast food restaurants have this down pretty well.  You can go into any of them for the first time, find the menu, order what you want (drive thru or inside order), get your food, and you’re set. Pretty easy. So, you say, your business isn’t like that?  You don’t have a simple menu – […]

Principle 10 – Always thank your customer for their business

If you do nothing else, at least do this ONE thing. Everyone wants their business to be set apart from the others as being the place that customers go to for their needs. Those that are successful, manage to accomplish that. It is not easy, and it is not commonplace. Make sure everyone who works […]