If you do nothing else, at least do this ONE thing.

Everyone wants their business to be set apart from the others as being the place that customers go to for their needs. Those that are successful, manage to accomplish that. It is not easy, and it is not commonplace.

Make sure everyone who works for you conveys this fact to your customer.  Don’t make it a fake statement or sentiment. If you’ve had to deal with a difficult situation with a customer, don’t send them off with a false, “Thanks for your business!”  Let’s face it, it just wouldn’t sound right.  But you could say good-bye with something like, “I apologize for your inconvenience today, as we do appreciate your business. I hope we’ll be able to help you in the future.”

Everyone wants to be appreciated. It is well known that employees typically do not place pay at the top of their list when asked about the reasons they stay or leave a job. The number one reason is feeling appreciated – or the lack of it. Take that philosophy and be sure you extend it to your customers.

Among the very best ways you can convey your appreciation to your customer, is to personally and verbally, thank them for doing business with you.

Thank you!