Principle 9 – Ensure your customer’s experience is easy for them

Most fast food restaurants have this down pretty well.  You can go into any of them for the first time, find the menu, order what you want (drive thru or inside order), get your food, and you’re set. Pretty easy. So, you say, your business isn’t like that?  You don’t have a simple menu – […]

Principle 10 – Always thank your customer for their business

If you do nothing else, at least do this ONE thing. Everyone wants their business to be set apart from the others as being the place that customers go to for their needs. Those that are successful, manage to accomplish that. It is not easy, and it is not commonplace. Make sure everyone who works […]